Modernization of the logo of the People's University


The People's University's original logo is typical of the time in which it was created. A medallion, a closed sealed tag that effectively uses its space.

It is handmade, cut like xylography in rosewood. The original was of course gone, and what was available were more or less clear prints of low quality. That was the starting point, so the task goal was fairly simple: Maintain the character of the original handworked design and add precision. Capture the essential character details.

This is a narrow outline-typeface curved rather sharply. It may be a computer but not successfully. All vertical stems should not point to a specific center. Instead the characters should be narrowed at their inner circle and consequently fill out the space at their outer circle creating slightly conical shapes. For example the letter R: widest at the outer circle of the tip, narrowest at the inner - here further hampered by the next letter V which is receding at the bottom. At the letter L the negative space at the outer circle is particularly pronounced - such is the nature of the L.

This means that the design at first glance is harmonious - what one sees is that the text just flows naturally around and forms a closed band.

The readability is generally quite clear as the two dots are made heavier by which the word EDUCATION is naturally read first.

But if one takes a closer look at the individual characters, it becomes clear how un-equal they actually are. Part of this un-equality is consciously inherited from the original, part a necessity. The idea was of course that the hand-drawn look and feel should be preserved. This has only been possible because the modernization has been based solely on the original and at no time did we look to other, existing typefaces to find a typeface in which the modernization could be based. The result is as such an expression of both a design skill and a modeling capability that is the background of a unique result, unlike other brands of this type.

The brand was designed for reproduction in a small size for use in printed material, etc. When the diameter reaches more than 3 cm a series of details begins to stand out, details that would not otherwise have been seen.