Klint & Co sees 3D and interactive elements as natural parts of the overall visual branding. These are
technologies that can vitalize the identities and create enhanced functionality in a series of illustrative contexts in a new and user-friendly way.
3D is not an isolated discipline. It is a comprehensive work-flow where a variety of skills are naturally combined to generate full solutions - the widest possible perspective that opens up new and dynamic ways to all the design elements.
In light of our overall design vision, it has been quite natural for us to incorporate these relatively new technologies in a new, user-friendly, powerful,
identity giving way. Here, we differ from virtually all other design agencies.
3D is a powerful parameter in the overall visual branding - as well as in interactive processes and sketching.
Beyond the purely illustrative, where photo-realistic 3D renderings are used to depict situations
that are either difficult to photograph or do not exist in reality, 3D also opens up possibilities for spatial virtual models.
Models that can illustrate both processes and locations in a much more direct and efficient way than 2D.
Aside from its obvious uses 3D offers a great way to visualize products and processes in a way that makes these elements into a strong part of the overall visual branding.
Most industries today can benefit from the opportunities given by 3D. Just think of interactive user manuals, guided tours,
digital signage, and 3D as a more illustrative approach to displaying logos, text,
and other graphic elements with the purpose of bringing life into the presentations and secondly to clarify the identity visually and interactively.
Interactive 3D offers numerous ways to illustrate products and processes in an engaging way for the user.
3D is not only useful as an end-product - it is a powerful tool in the sketching process as well ensuring that all aspects are being looked at in the design stage.
A host of project types benefit from using 3D in the initial sketching from packaging designs to signage and information systems.
3D is a useful tool in the sketching process defining parameters such as placement, lighting conditions, materials and textures.