An identity program for KAB is not an ordinary thing, as KAB is not an ordinary building society. KAB is a resident managed company owned by a number of the greater Copenhagen housing organizations.
KAB's visual identity is not identical to the identities of the individual housing associations that the organization is the manager of. They are autonomous bodies, but they are united through KAB.
So the interest is, of course, to secure an identity that has the necessary weight in itself and can be included to a smaller or larger extent in the individual housing corporations' identities. Here partnership with KAB guarantees a professional background.
KAB is not just a managing organization, KAB consists of the sub-divisions KAB-foundation, KAB-consult and KAB-private. During the work the old symbol of the KAB-foundation was being modernized with great veneration and respect for the original just as guidelines for various publications and magazines were developed.