CIRCLE CAPITAL

Circle Capital deals with Intellectual Capital and Knowledge Management. When the design was launched the product was relatively new and unknown and the market unsure. Klint & Co. developed a design to signal "creative precision and rigor" partially demystifying the new concept of Knowledge Management through a strict identity. The skewed (but defined and precise) angles simultaneously signals that this was a new way of looking at things.

Blue is always good ... and beautiful ... and yet ... the company colour palette is rooted in blue but with a clear presence of turquoise (greenblue) to give "a conservative look with an edge".

Project content:

• Logo
• Stationery/templates
• Set of forms
• Printable sales material
• Interactive web elements