Circle Capital deals with Intellectual Capital and Knowledge Management.
When the design was launched the product was relatively new and unknown and the market unsure. Klint & Co.
developed a design to signal "creative precision and rigor" partially demystifying the new concept of Knowledge Management through a strict identity.
The skewed (but defined and precise) angles simultaneously signals that this was a new way of looking at things.
Blue is always good ... and beautiful ... and yet ... the company colour palette is rooted in blue but with a clear presence of turquoise (greenblue) to give "a conservative look with an edge".