For the gorgeous five-star resort Aleenta, Klint & Co has delivered a string of visual branding services and designs. Aleenta is located in Phuket - Phang Nga and HuaHin - Pranburi, Thailand and is a member of the prestigious SLH (Small Luxury Hotels) organization.

Aleenta is breathtakingly beautiful in both architecture and natural environment, so it makes good sense to let the entire visual branding take its approach from the stunning imagery. Both indoor and outdoor.

One of the first jobs that Klint & Co took on was the adjustment of Aleenta's existing logo. Originally based on a rather loosely interpreted logotype it was decided to maintain the mark and the overall look and feel but to redo the logotype to meet typographic conventions as well as becoming a unique Aleenta logotype.

The original logotype included both antiqua and grotesque characters and we redesigned it into a fully sans-serif maintaining the original balance between stems and crossbars. Curvature was completely re-designed and tightened considerably and entasis was completed for all relevant characters.

We developed a secondary image-concept to complement the overall scenic images using a tattoo-effect to bring depth and storytelling into each image.

Modules were created for both ads and outdoor to ensure visual consistency and to facilitate production for different media.

Aleenta has a host of offers directed at different target groups - and in many cases a printed brochure or catalogue still present a concept with a higher degree of perceived quality than a mere online publication.

Based on the same overall look and feel each print publication has its own uniqueness as well as being part of the comprehensive Aleenta graphical modular system.

Bringing the visual brand to the dinner table - and beyond. We decided to leave conventional wine label design (if there is such a thing) and to continue the style from other print publications.

Using the characteristic beach views we aimed at bringing the Aleenta spirit into the wine - adding to the magic! And using the night views on the red wine and day views on the white seemed appropriate.

Packed with dynamic content we designed the website to be lively, informative and ensuring a true Aleenta user experience: spacious, large images and lots of them in galleries throughout the site.

A considerable amount of Aleenta's business comes via its online representation both web and mobile - therefore it's paramount that the site has enough content and is good looking enough to actually close the deal.