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ALEENTA

Aleenta
Aleenta
 

For the gorgeous five-star resort Aleenta, Klint & Co has delivered a string of visual branding services and designs. Aleenta is located in Phuket - Phang Nga and HuaHin - Pranburi, Thailand and is a member of the prestigious SLH (Small Luxury Hotels) organization.

Aleenta is breathtakingly beautiful in both architecture and natural environment, so it makes good sense to let the entire visual branding take its approach from the stunning imagery. Both indoor and outdoor.

The Aleenta architectural concept is strong and as such gives a fantastic approach for the visual branding

The Aleenta architectural concept is strong and as such gives a fantastic approach for the visual branding

Aleenta
 

 

 

ALEENTA: LOGO ADJUSTMENT

Adjusting an existing logo to even higher aesthetic standards

 

One of the first jobs that Klint & Co took on was the adjustment of Aleenta's existing logo. Originally based on a rather loosely interpreted logotype it was decided to maintain the mark and the overall look and feel but to redo the logotype to meet typographic conventions as well as becoming a unique Aleenta logotype.

The original logotype included both antiqua and grotesque characters and we redesigned it into a fully sans-serif maintaining the original balance between stems and crossbars. Curvature was completely re-designed and tightened considerably and entasis was completed for all relevant characters.

The original, unadjusted logo

The original, unadjusted logo

The redrawing of the logo explained

The redrawing of the logo explained

The finalized, adjusted logo

The finalized, adjusted logo


 

 

ALEENTA: ADS AND OUTDOOR

Modular and re-usable

 

We developed a secondary image-concept to complement the overall scenic images using a tattoo-effect to bring depth and storytelling into each image.

Modules were created for both ads and outdoor to ensure visual consistency and to facilitate production for different media.

Advertisement module

Advertisement module

Outdoor poster module for the Hua Hin and Phuket resorts

Outdoor poster module for the Hua Hin and Phuket resorts

 
 

 

 

ALEENTA: BROCHURES, CATALOGUES AND MAGAZINES

Print still has an important role to play within the tourism industry

 

Aleenta has a host of offers directed at different target groups - and in many cases a printed brochure or catalogue still present a concept with a higher degree of perceived quality than a mere online publication.

Based on the same overall look and feel each print publication has its own uniqueness as well as being part of the comprehensive Aleenta graphical modular system.

A cooking class activity brochure/folder with space for separate recipes

A cooking class activity brochure/folder with space for separate recipes

 
 

32-page wedding catalogue

32-page wedding catalogue

 
 

 

Aleenta Life, a monthly in-room magazine with up-to-date activities at and around the resort

Aleenta Life, a monthly in-room magazine with up-to-date activities at and around the resort

 

Aleenta bedtime stories using drawings from local artists and Thai folklore to entertain the guests

Aleenta bedtime stories using drawings from local artists and Thai folklore to entertain the guests

 
 

 

 

ALEENTA: RESORT PACKAGING

Resort wine labels

 

Bringing the visual brand to the dinner table - and beyond. We decided to leave conventional wine label design (if there is such a thing) and to continue the style from other print publications.

Using the characteristic beach views we aimed at bringing the Aleenta spirit into the wine - adding to the magic! And using the night views on the red wine and day views on the white seemed appropriate.

The 2011 line of resort wine labels

The 2011 line of resort wine labels

 
 
 

 

 

ALEENTA: WEB/MOBILE DESIGN

Web/mobile site

 

Packed with dynamic content we designed the website to be lively, informative and ensuring a true Aleenta user experience: spacious, large images and lots of them in galleries throughout the site.

A considerable amount of Aleenta's business comes via its online representation both web and mobile - therefore it's paramount that the site has enough content and is good looking enough to actually close the deal.

Aleenta web/mobile site at aleenta.com

Aleenta web/mobile site at aleenta.com

 
 
 

 

Interactive banners/slideshow

Banners/slideshow

 
 
 
 
 
 
 
 

 

Newsletter setup

Newsletter setup


 

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